The opportunity for emerging smartphone vendors in the Spanish market
Market
Spain, Western Europe's fifth largest market by population, had a smartphone shipment CAGR of 4% between 2013 and 2020, with no regression in historic data, following Canalys estimates. In Q3 2021 three million smartphones were shipped, a decline of 35%, for a value of USD$ 1.35 billion, a decline of 16%. 2021 is potentially going to be the first year Spain's market will shrink in terms of shipments. This is because consumers prioritized connectivity and many renewed smartphones in 2020, but it is also due to the component shortages. So why is now a good time for Android smartphone vendors to enter the Spanish market?
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- 15 Dec 2021