Hyperscaler cloud marketplaces force greater disruption in SaaS channels
Market,Technology,Smartphone
The emergence of hyperscaler cloud marketplaces has disrupted global technology channels, offering a rapidly growing route to market for SaaS, software and cybersecurity. As enterprise customers look to scale back on cloud adoption and cut costs, accessing these marketplaces becomes vital for meeting cloud commitments and finding alternative funding. Channel partners and distributors face both competitive threats and opportunities as they navigate the marketplace momentum, with the involvement of trusted partners being vital for the success of cloud marketplace strategies.
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- 25 Jul 2023