Now and next for the PC industry
What are the four growth trends for 2021 and beyond?
Read Canalys’ research and analysis, and access the data behind the trends that will shape the PC industry in 2021 and beyond. Market-leading analysts at Canalys compile their global insights into the PC market in this concise and clear report to inform your strategic direction for 2021.
The four drivers
In 2020, the PC market experienced one of its strongest periods of growth ever. In Q4 2020, Canalys forecasts that the global PC market will grow 35% year on year. As companies around the world adjust to working from home and the PC ecosystem addresses supply chain disruption, what is the PC market outlook for 2021 and beyond?
This free Canalys report analyzes the major trends that will steer the PC market post-COVID-19. The report is aimed at PC vendors, the PC supply chain and ecosystem, and channel partners.
Each section focuses on one of four key trends, with a clear view of the opportunities, Canalys’ forecast assumptions and the market outlook. Data from Canalys’ comprehensive ongoing research into the PC market is given, alongside the economic and regional outlook.
Working from home
In 2020, the PC market boomed, driven by the shift to remote working. Shortages exacerbated fulfilment issues, as channel partners simply sold whatever notebook brands they could get. As government regulations change around the world, we give a clear view of how a shift to hybrid working will drive future demand among five different worker personas. As part of the report analysis, Canalys also proposes four market profiles that describe the effect of COVID-19 on the short- and long-term opportunities for the PC ecosystem.
Learning from home
Before COVID-19, schools and universities were important vertical opportunities for PC vendors. Roll-outs of tablets, Chromebooks and infrastructure were already in place. COVID-19 supercharged many of these plans. But what will happen in the future? Looking beyond 2021, Canalys believes many countries will undergo a fundamental change in their outlook toward education. In this report, we segment countries and regions according to their digital education outlook, describing the effects of the pandemic on the short- and long-term opportunities for the PC ecosystem.
Device as a service
It has taken a few years for device as a service (DaaS) to gain momentum, but 2020 been a breakthrough for some PC vendors. This Canalys report covers whether DaaS subscription models will become the norm for enterprises in the future. It covers which geographies are growing in terms of contract values and assesses whether the everything-as-a-service model will only apply to large enterprises or become an option for smaller businesses too.
Emerging use cases
Canalys sets out its assumptions about the future use of PCs in digital transformation. The report highlights key verticals and forecasts in the commercial tablet segment to 2024. The report also covers the outlook for 4G-connected PCs and tablets, and the ever-increasing emphasis on cybersecurity and the associated impact on the PC market.
Working from home
In 2020, the PC market boomed, driven by the shift to remote working. Shortages exacerbated fulfilment issues, as channel partners simply sold whatever notebook brands they could get. As government regulations change around the world, we give a clear view of how a shift to hybrid working will drive future demand among five different worker personas. As part of the report analysis, Canalys also proposes four market profiles that describe the effect of COVID-19 on the short- and long-term opportunities for the PC ecosystem.
Before COVID-19, schools and universities were important vertical opportunities for PC vendors. Roll-outs of tablets, Chromebooks and infrastructure were already in place. COVID-19 supercharged many of these plans. But what will happen in the future? Looking beyond 2021, Canalys believes many countries will undergo a fundamental change in their outlook toward education. In this report, we segment countries and regions according to their digital education outlook, describing the effects of the pandemic on the short- and long-term opportunities for the PC ecosystem.
Learning from home
Device as a service
It has taken a few years for device as a service (DaaS) to gain momentum, but 2020 been a breakthrough for some PC vendors. This Canalys report covers whether DaaS subscription models will become the norm for enterprises in the future. It covers which geographies are growing in terms of contract values and assesses whether the everything-as-a-service model will only apply to large enterprises or become an option for smaller businesses too.
Canalys sets out its assumptions about the future use of PCs in digital transformation. The report highlights key verticals and forecasts in the commercial tablet segment to 2024. The report also covers the outlook for 4G-connected PCs and tablets, and the ever-increasing emphasis on cybersecurity and the associated impact on the PC market.
Emerging use cases
What do you get in the PC market report?
- Analysis of the four major trends
- Forecasts and assumptions
- Latest market data points
- Insights from industry analysts in China, Europe, India and the US
- Select readers will be eligible for a free 30 minute analyst consultation. Contact us to request.
Download for free now!