India’s PC and tablet market grew 5% in 2022 despite a weak Q4 

Wednesday, 29 March 2023

The Indian PC market (desktops, notebooks and tablets) suffered a major decline of 22% year on year, with 4.1 million units shipped in Q4 2022, according to Canalys estimates. This was due to a steep fall in notebook shipments, which were down 31% to 2.3 million units. Desktop shipments fell by 5% to 695,000 units, while tablet shipments decreased by 7% to 1.2 million units. But, overall, 2022 was a successful year for the industry in India, with shipments up 5% on 2021. While notebook shipments fell 7% to 11 million units, desktop and tablet shipments increased significantly by 37% and 21% to 3.2 million and 5.4 million units respectively in 2022.

India-PC-market-Q4-2022

The main ongoing concerns are fears of recession and inflation, which rose again after easing toward the end of 2022. “Indian consumers spent on devices in the first half of 2022, but demand quickly tailed off, leading to a weak holiday season for vendors and retailers,” said Canalys Analyst Ashweej Aithal. “Meanwhile, the commercial sector continued to struggle with inventory and supply chain issues, but the fall in demand is helping to lessen procurement delays. Pockets of enterprise spending in the aftermath of last year’s lockdowns have helped desktops maintain some momentum, while education deals have buoyed tablet shipments.” 

India PC (including tablets) shipments (market share and annual growth) 

Canalys PC Market Pulse: Q4 2022 

Vendor 

Q4 2022 shipments 

Q4 2022 
market share 

Q4 2021 
shipments 

Q4 2021 
market share 

Annual 
growth 

HP 

957 

23.2% 

1,321 

25.0% 

-27.6% 

Apple 

575 

13.9% 

359 

6.8% 

60.2% 

Lenovo 

563 

13.6% 

1,151 

21.8% 

-51.0% 

Dell 

474 

11.5% 

805 

15.2% 

-41.1% 

Acer 

364 

8.8% 

362 

6.8% 

0.7% 

Others 

1,195 

28.9% 

1,286 

24.3% 

-7.1% 

Total 

4,128 

100.0% 

5,283 

100.0% 

-21.9% 

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. 

Source: Canalys PC Analysis (sell-in shipments), February 2023 

LogoDescription automatically generated 

 

India PC (including tablets) shipments (market share and annual growth) 

Canalys PC Market Pulse: 2022 

Vendor 

2022
shipments
 

2022 
market share 

2021 
shipments 

2021 
market share 

Annual 
growth 

HP 

4,498 

22.9% 

4,677 

25.1% 

-3.8% 

Lenovo 

3,753 

19.1% 

4,287 

23.0% 

-12.5% 

Dell 

2,041 

10.4% 

2,590 

13.9% 

-21.2% 

Acer 

2,040 

10.4% 

1,261 

6.8% 

61.7% 

Apple 

1,582 

8.1% 

1,070 

5.8% 

47.8% 

Others 

5,710 

29.1% 

4,727 

25.4% 

20.8% 

Total 

19,624 

100.0% 

18,613 

100.0% 

5.4% 

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. 

Source: Canalys PC Analysis (sell-in shipments), February 2023 

LogoDescription automatically generated 

India-PC-Market-2022

Looking ahead, Canalys anticipates that PC and tablet shipments in India will fall by 6% in 2023, to 18 million units. This represents a smaller drop than for the global market, which is expected to contract by 9%. While weakness in the global economy this year will affect India, GDP growth forecasts for the country remain relatively positive compared with other major markets.  

“Education will be an important segment for PCs and tablets in India this year and beyond,” said Aithal. “With the full list of tenders the government has offered, the tablet industry has enormous potential. Bridging the digital divide to provide wider education access is a key public sector goal, with investment expected to ramp up at all levels over the next few years. Meanwhile, enterprise deals that are on hold due to current economic conditions are set to re-emerge and boost the market recovery in 2024.” 

“One emerging development to look out for is the rise of locally manufactured, Android-powered notebooks, such as Reliance’s JioBook and the new Primebook 4G,” added Aithal. “Despite very competitive price points, these devices have so far not gained major traction, mostly due to their basic specifications and issues around the OS experience on a PC. But with quality improvements and a stronger go-to-market strategy, they have the potential to offer an alternative option for education deployments and to draw in first-time PC users.” 

India desktop and notebook shipments (market share and annual growth) 

Canalys PC Market Pulse: Q4 2022 

Vendor 

Q4 2022 shipments 

Q4 2022 
market share 

Q4 2021 
shipments 

Q4 2021 
market share 

Annual 
growth 

HP 

957 

32.3% 

1,321 

32.8% 

-27.6% 

Lenovo 

495 

16.7% 

714 

17.7% 

-30.7% 

Dell 

473 

16.0% 

804 

20.0% 

-41.2% 

Acer 

295 

9.9% 

340 

8.4% 

-13.2% 

Apple 

171 

5.8% 

187 

4.6% 

-8.4% 

Others 

573 

19.3% 

662 

16.4% 

-13.4% 

Total 

2,965 

100.0% 

4,028 

100.0% 

-26.4% 

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. 

Source: Canalys PC Analysis (sell-in shipments), February 2023 

LogoDescription automatically generated 

 

India desktop and notebook shipments (market share and annual growth) 

Canalys PC Market Pulse: 2022 

Vendor 

2022 shipments 

2022 
market share 

2021 
shipments 

2021 
market share 

Annual 
growth 

HP 

4,498 

31.6% 

4,677 

33.0% 

-3.8% 

Lenovo 

2,817 

19.8% 

2,733 

19.3% 

3.1% 

Dell 

2,038 

14.3% 

2,588 

18.3% 

-21.3% 

Acer 

1,499 

10.5% 

1,160 

8.2% 

29.2% 

Asus 

992 

7.0% 

873 

6.2% 

13.6% 

Others 

2,402 

16.9% 

2,134 

15.1% 

12.6% 

Total 

14,245 

100.0% 

14,165 

100.0% 

0.6% 

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. 

Source: Canalys PC Analysis (sell-in shipments), February 2023 

LogoDescription automatically generated 

HP led the Indian PC (excluding tablets) market, with a 30%-plus market share in both Q4 and full-year 2022. Lenovo took second place but suffered a large shipment decline of 31% in the last quarter of the year. But total 2022 shipments for Lenovo were up 3% on 2021, with its commercial business gaining traction. Dell and Acer took third and fourth place respectively, while Apple secured the final spot in the top five in Q4 2022, overtaking Asus. 

India tablet shipments (market share and annual growth) 

Canalys PC market pulse: Q4 2022 

Vendor 

Q4 2022 shipments 

Q4 2022 
market share 

Q4 2021 
shipments 

Q4 2021 
market share 

Annual 
growth 

Apple 

404 

34.7% 

172 

13.7% 

135.1% 

Samsung 

354 

30.4% 

317 

25.3% 

11.5% 

Lava 

75 

6.5% 

110 

8.8% 

-31.8% 

Acer 

69 

6.0% 

22 

1.8% 

214.3% 

Lenovo 

68 

5.8% 

436 

34.8% 

-84.4% 

Others 

193 

16.6% 

197 

15.7% 

-2.0% 

Total 

1,164 

100.0% 

1,255 

100.0% 

-7.3% 

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. 

Source: Canalys PC Analysis (sell-in shipments), February 2023 

LogoDescription automatically generated 

 

India tablet shipments (market share and annual growth) 

Canalys PC market pulse: 2022 

Vendor 

2022
shipments
 

2022 
market share 

2021 
shipments 

2021 
market share 

Annual 
growth 

Samsung 

1,411 

26.2% 

1,344 

30.2% 

5.0% 

Apple 

976 

18.1% 

547 

12.3% 

78.6% 

Lenovo 

936 

17.4% 

1,554 

34.9% 

-39.8% 

Lava 

752 

14.0% 

110 

2.5% 

582.1% 

Acer 

541 

10.1% 

101 

2.3% 

436.1% 

Others 

762 

14.2% 

791 

17.8% 

-3.7% 

Total 

5,379 

100.0% 

4,447 

100.0% 

20.9% 

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. 

Source: Canalys PC Analysis (sell-in shipments), February 2023 

LogoDescription automatically generated 

Apple surpassed Samsung in Q4 2022 to take the lead in the Indian tablet market, with its new iPad launches a big success during the holiday season. Despite ceding the top spot, Samsung had a relatively good quarter, with shipments up 12% year on year. Its tablets have performed well in the commercial segment, and it is likely to gain further traction in this space. Lava came third in the quarter and fourth in 2022. Its strong position in the education space will drive growth in 2023 and beyond. Acer and Lenovo took the final two spots in the top five vendor rankings in Q4. 

For more information, please contact:  

Ashweej Aithal: ashweej_aithal@canalys.com +91 97386 19281 
Ishan Dutt: ishan_dutt@canalys.com +65 8399 0487 

About PC Analysis

Canalys’ PC Analysis service provides quarterly updated shipment data to help with accurate market sizing, competitive analysis and identifying growth opportunities in the market. Canalys PC shipment data is granular, guided by a strict methodology, and is broken down by market, vendor and channel, as well as additional splits, such as GPU, CPU, storage and memory. In addition, Canalys also publishes quarterly forecasts to help better understand the future trajectory and changing landscape of the PC industry. 

About Canalys

Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.

Receiving updates

To receive media alerts directly, or for more information about our events, services or custom research and consulting capabilities, please contact us. Alternatively, you can email press@canalys.com.

 

Please click here to unsubscribe

 


Copyright © Canalys. All rights reserved.


 

 

For more information:
e-mail press@canalys.com

 

 


Share this article